Never sold
   at retail !

       Sonoma, California

   People Talk About Us...

A fact of life is that today's members are highly wine   knowledgeable and may resent paying the markup which a club must add, particularly when they know the wines retail price.

 Whispering Peak wines are stylishly packaged and unique for by-                                                 the-glass and house wine programs.

Whispering Peak Vineyards is the wine company dedicated to the hospitality industry.

 Operators Loudly Applaud Whispering Peak
By Robert Plotkin

One of the problems with marketing most varietal wines by the glass is that your clientele can get a bottle of the very same wine in the grocery store at a fraction of the price you charge. It's hard to contend that your featured house wine is something exceptional when it's distributed on every street corner in America.

You'll have no such concern when you proudly feature the varietal wines of Whispering Peak Vineyards. Located in Somona County, the winery sells its wares exclusively to food and beverage operations. For fifteen years, Whispering Peak has been producing and bottling elegant premium wines. The winery currently is offering a 2006 Chardonnay, 2005 Cabernet Sauvignon, 2004 Merlot and 2006 White Zinfandel, each of which is well balanced and skillfully crafted.

Exceptional quality at affordable prices makes Whispering Peak a franchise player, a label you easily can build an entire program around. Uncork a bottle or two and decide for yourself.

Phil Francis, GM, Santa Rosa Golf and Beach Club in Florida, credits the success of their wine program to "providing something for everyone." "Club members expect the best, but also expect not to pay a lot for it. We've found a very special wine from a vintner in California which fits the bill perfectly -- Whispering Peak. They bottle tasty Chardonnay, Cabernet, Merlot and White Zinfandel, all reasonably priced. "As an added bonus, the wine is never sold retail, which gives club members the sense that they are enjoying a special treat."

 The Magazine of Restaurant Wine & Spirits Management

 For Restaurants Only By Ken Sternberg
A growing number of savvy wine directors are profiting by selling wines not intended for retail stores. High markups without having to defend pricing and exclusivity are major advantages.  Value Beyond Compare.  "If customers see a brand for $4.99 a bottle and pay $5.00 a glass, they're going to be upset," says Sandy Block, MW, a manager with a New England distributor. In 1993, Block began selling Whispering Peak premium California wines to hotels and "then discovered they were darned good." Now they are sold in clubs, restaurants and hotels.

One alone: We see many labels recommended as "good restaurant wines." No matter what markup, there's hardly a one that isn't available for less on a retail shelf. Whispering Peak produces fighting varietals strictly for the restaurant trade. It's caught on with food and beverage directors.

Whispering Peak Chardonnay, Cabernet Sauvignon, Merlot and White Zinfandel . . . at affordable prices.

Whispering Peak Cabernet Sauvignon ...wonderful varietal character.

 Whispering Peak Vineyards-Sonoma, CA  480-614-8100  harold@whisperingpeak.com